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fragments

Identity, website and online store for a clothing brand built around natural dyeing.

Year: 2026
Services: Branding
UI/UX
Design support
Scope: Brand identity, website and online store, social media
Live site: dyed-by-fragments.com ↗

fragments website: home page on desktop and mobile

Task

Brand identity and website for a clothing brand.

Wordmark

Website

Store with filters and size charts, product pages, cart and checkout with card payment. A journal, events and custom dyeing requests.

Store, light theme — Store in the light and dark theme

Store, dark theme — Store in the light and dark theme

Product page

Home, store and product page on mobile — Mobile

Support

Ongoing work after launch: new drops, social posts, events.